We are undoubtedly dwelling in an era dominated by the remarkable rise of social videos. While social media video content has enjoyed enduring popularity, the present situation has witnessed a remarkable surge in the emphasis placed on short- and long-form videos across a myriad of influential social platforms. The proliferation of TikTok particularly stands out as a significant catalyst in this shift, prompting other major platforms to swiftly adapt and integrate similar video-centric features into their frameworks. This trend is unmistakably evident with Instagram venturing into Reels, Meta launching the immersive Watch experience, YouTube embracing the creative potential of Shorts, and even Twitter, under the intriguing veil of “X”, steering its focus towards a visually engaging feed over a text-centered one. This blog discusses about the Types of videos for social media.
Below we’ve detailed nine of the most popular types of videos for social media and their popularity by rank, showcasing the diverse ways in which video content can captivate and engage audiences across various platforms!
Videos to Add to Your Social Media Mix
1. Entertaining or Comedic Videos Are you not entertained? Think light, humorous content, then scroll to the next 30-second video. We said it once and we’ll say it again (literally in the next paragraph), TikTok has set the standard for video content on social – and much of that content is entertainment. And there really are no limits. Whether you’re directing what seems like a $10k budget short film or sticking some relatable text on top of a trending video template, it’s all entertainment.
People enjoy funny videos on social media because it’s effortless and allows them to decompress. Specifically, relatable entertainment gives people a reason to stick around because they enjoy that sense of community. It may seem like social platforms have steered far from human connection, but take one look in the comments on any TikTok video and you’ll see a whole community of people interacting and engaging with one another. This blog discusses about the Types of videos for social media.
User-Generated Videos
2. User-generated Videos Vine walked so TikTok could run – and now, everyone is chasing after the same success of user-focused and generated video. It’s a combination of people wanting more authenticity in online content, as well as allowing for more people to have the space to create, not just influencers.
User-generated videos are just that – user-created and people-focused. There’s not some fancy production or editing team behind the scenes, there’s just a person and their phone. While it’s possible to create this type of video with a social team, people can usually tell the difference. This is why as a brand, it’s important to give the floor to your consumers. Partner with creators or ask them permission to use their content without any production interference. This doesn’t just create a more authentic and trustworthy relationship with your audience, it shows your appreciation for them.
How-to and Tutorials
3. How-to and Tutorials From the moment it became popularized, Google has been the go-to resource for learning any and every how-to you can think of. Don’t know how to plunge a toilet? Google it. Don’t know how to do your taxes? Google it. But not everything can be so easily learned through copy. And we can thank YouTube for popularizing long-form how-to videos for the everyday queries people have.
Using video for this type of content isn’t just valuable and more accessible to your visual learners, it keeps everyone more engaged. Not to mention your non-handy crowd probably won’t understand what you mean by “P-trap” or what the difference between a locknut and a slip nut is unless you show them.
Educational Videos
4. Educational Videos School’s out, the internet is in. People rely on the internet more than ever to educate themselves. Whether it’s regarding a specific field of study or just diving deeper into topics they’re interested in, educational videos are an incredibly useful tool for learning.
Educational videos don’t have to be a face-to-camera lecture. Educational content comes in all formats and often mixes different graphics and visuals to present information in a variety of ways to support all styles of learning. The key is teaching viewers in a way that’s helpful and engaging. You’d be surprised how interested people are in facts, history lessons, or deeper dives into the story behind a product related to your industry.
Keep Pace with the Video Content Takeover
5. Product Demos arguably the worst thing you can do as a marketer is assume. You should never assume who your audience is, assume they are familiar with your brand, or assume they understand how to use your product. Whether it’s as simple as a sponge or as complex as a 3D printer, your audience expects and appreciates a product demo!
Because no matter how many times you say it in the copy or advertising, telling your audience what your product does or offers differently is never quite as good as showing them. Show them!
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